|
Screen
Slides
Slides are screened during an interactive
movie entertainment program consisting
of paid advertisements, movie trivia
an Cinema Center's own promotions.
Slides appear every 5 to 6 minutes
for approximately 10 seconds, preceding
every movie in every theatre.
Who
See's Your Ad?
Most
moviegoers see your ad
90% of the audience arrives
10-15 minutes in advance.
Moviegoers
dine out when they go to a movie
72% of the movie audience combine
dining out and moviegoing.
Moviegoers
shop when they go to a movie
69% of the movie audience combine
shopping and moviegoing.
Theatre
advertising reaches people who do
not watch TV
42% of moviegoers are in the
two lightest TV viewing categories.
This audience is better reached
by theatre advertising than by television.
Moviegoers
are well educated
65% of adult moviegoers are
college educated.
Moviegoers
are affluent
75% of adult moviegoers have
annual incomes of over $40,000.
Moviegoers
are in the prime buying years
43% of moviegoers are from
21-39 years old. The median age
is 31.
Moviegoers
remember your ad
In-theatre advertising has
over three times the recall of television
ads: 96.6% of movie viewers will
remember your ad one hour later
compared to only 27% for television!
Sources:
Journal of Consumer Marketing &
Motion Picture Association of America
Slide
advertising rates, by theatre or
by market, are available upon request,
Discounts are available for multi-screen
buys.
Pleasse Call 800-358-1818 x 8 for
more information or www.uniquescreenmedia.com
|
